Whistl Doordrop Media Win Another Award

September 2014

We’re proud to announce that Whistl has been recognised for our work with two major household names at this year’s prestigious IPM COGs awards.

Whistl doordrop media won the IPM COGs award for the Industry Category: Coupons. The award was for our work with Kellogg’s in delivering a highly targeted campaign which resulted in some exceptional results.

The case study for Kellogg’s illustrates how we get under the skin of a client’s brand, overall strategy and specific commercial aims, to deliver cost-effective coupon-based doordrop campaigns locally or nationally. They show how doordrop media can give clients an unparalleled opportunity to measure retail sales impact and ROI on money-off incentives. Our long-term relationship with Kellogg’s is testament to our thorough understanding of the impact of coupon-based campaigns, including sales, awareness and engagement, and how these insights can be refined and applied to drive repeatable successes.

Whistl doordrop media was also highly commended in the Industry Category: Direct Marketing Services, for our work on the BT Sports Campaign.

Our work with BT proves how intelligent doordrop by Whistl helps brands increase reach and get greater impact from media spend by addressing the right people at the right time with the right messaging and offers. It demonstrates how we target high-propensity households by combining multiple geo-demographic data sources to develop granular consumer profiles and how, by reducing wastage through relevance, we make doordrop a cost-effective media choice. The BT Sports example illustrates how we marry impactful formats to compelling creative – in this case, bespoke die-cut and stand-out design – to dramatically improve brand engagement.

Mark Davies, Managing Director for Whistl doordrop media said, “I’m very proud of these awards. Our long-term relationship with Kellogg’s and BT has helped us to get under the skin of their brands to deliver cost-effective doordrop campaigns. This recognition highlights how our intelligent approach to doordrop media continues to deliver powerful brand engagement in the home for our clients”.

The COGs awards, run by the Institute of Promotional Marketing, recognise the contribution made by marketing service providers to delivering successful promotional campaigns.


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