Improved cost efficiencies for The White Company

April 2015


The White Company have been making impeccably stylish, beautifully designed products, principally in white, for over 24 years. Think timeless style, not fast fashion, quality, not quantity, and an attention to detail in everything they do, from hand-finished bed linen to our high quality customer service.


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Improved service and savings on delivery
The White Company had been working with Whistl since 2015. Key objectives were set to deliver cost savings on their postal delivery and to improve service to enable a day-delivery option for customer communications and direct mail campaign activity.Whistl re-negotiated rates resulting in cost savings allowing The White Company to invest this budget elsewhere in their business.

Providing valuable customer insights.
The Whistl team also assisted with forecasting brochure response rates by providing regular reports on handover to Royal Mail providing The White Company valuable customer insights.


The standard of the service provided has been fantastic. Particularly our account manager who knows the market and Whistl services inside out; she resolves any issues quickly and effectively, keeps us well informed of any changes in the market, arranges regular catch ups and has re-negotiated some of our rates resulting in cost saving which can be invested elsewhere within the business. Whistl consistently deliver on time and provide regular reports on handover to Royal Mail which help with forecasting brochure response rates. In addition they maintain good relationships with our suppliers and keep them well informed of any service changes. I would recommend Whistl to any business looking for a new mail provider."

Louisa Webb, International Marketing Manager

The White Company Case Study


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