Professional delivery management for financial and insurance organisations. Whistl can help your business to communicate with your customers with reliable mail and postal delivery.

If your business is in the finance industry, you know that your customers’ trust is paramount. In an ever-changing digital world and with the introduction of GDPR and upcoming ePrivacy law changes, you need to be able to communicate to your customers in the way they choose.

With the introduction of better technology and gadgets that allow us, as consumers to access our finances or pay for things around the clock, it is important to note that our main financial needs remain unchanged. As consumers we still need to pay for goods, services and household bills, create the right insurance policies and prepare for retirement.

A study by Smart Communications found that when UK consumers were considering financial services and insurance organisations that only around half felt that the communications received were relevant. With 63% of people in the UK stating they would consider switching suppliers if their communications expectations are not met and over a third of UK responders stating they would switch accounts if their communications where not sent at the right time.

Financial organisations need to send the right messages at the right time and in the way a customer wants to receive them. Did you know 65% of people say they find mailed bills and statements valuable? And over half say they’d feel less in control of their lives if they didn’t get important messages by post?* *IPA Touchpoints 5

And Financial Addressed Mail has longevity in the home with 17% of items staying in the home longer than four weeks *source Kantar TNS 2017. Access the full report here.

Sunlife Direct Mail Case Study

Sunlife used a mailing campaign to convert their base of online enquirers into purchasers for their pet insurance products. Using the tangible properties of mail, they created and delivered ‘smelly packs’ with scent infused paper peppermint for cats, bacon for dogs to get their pets to aid in the decision making the process for their insurance needs.

As an integrated message, customers were emailed in advance telling them to look out for the pack and to create a feedback loop they were asked to upload a film clip of their pet’s reaction to it on social media.

Sales during the campaign rose by 21% and the average premium income was 11% higher than expected, with more people selecting either a Gold or Silver insurance package. Read the full case study here

Partially Addressed Mail

Whistl also offers a fully GDPR compliant option for our customers with partially addressed mail. Partially addressed mail or PAM offers the chance for financial companies to connect with customers or prospects, influencing product selection and spending behaviour.

Campaign effectiveness is increased when audience profiling and insights are used to identify the right homes, your financial service communication is to be sent too. PAM is an advertising mail option that is as compliant to GDPR rules, as an unaddressed door drop campaign.

How we have helped our customers