Whistl Reveals Covid Impact on International Online Purchases
April 2020
U.S (29%) and Australian (25%) online shoppers are most likely to buy less from all other countries.
Whistl, the leading delivery management company in the UK, has found that international online purchases in key markets will fall as a result of COVID-19.
The recent survey of consumers in the UK, USA, France, Germany, Ireland, and Australia was asked about the impact of COVID-19 on international online purchases, with 24% saying they will decrease buying online from international retailers in the next 12 months, 61% will remain the same and 15% likely to increase.
On a country-by-country basis, the impact is as follows:
Germany, the UK, and Ireland are the least likely of the surveyed countries to allow the Coronavirus to impact their views and will continue to buy from abroad. In contrast, US online shoppers have been affected by the Coronavirus the most, with a third saying they are unlikely to continue buying from abroad.
The UK (45%) and Ireland (42%) are the most resilient countries and are much less likely to reduce their spending than all other countries because of the Coronavirus.
Significantly fewer in Ireland (53%) and Germany (53%) have stopped buying from all other countries because of the Coronavirus.
Customers of Whistl and Parcelhub can keep up to date with our international shipping advice here.
Our snapshot of consumer attitudes to international online shopping as a result of COVID-19 highlights some interesting trends for online e-tailers around the world. It shows, for example, that if you are exporting to the US, it will be harder to make a sale and a greater effort is needed to build trust and confidence with this consumer than, say, one in Germany. “Overall, it reinforces the need to understand the country-by-country dynamics when selling internationally. Etailers should keep up to date with market changes through their delivery partners, who, as well as understanding the logistics of delivery, are also up to speed on changes in consumer demand.
Melanie Darvall, Director Marketing & Communications Whistl
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