Highlights From the Latest Magazine: Resilience, Innovation and Impact Across Whistl

The latest edition of the magazine brings together powerful stories of adaptability, customer commitment, and industry‑wide impact. From navigating the pandemic to driving national charity campaigns, transforming customer service operations, and being recognised as a global climate leader, the publication showcases how Whistl continues to evolve, support customers and lead positive change.

Leading Through the Pandemic: Whistl’s Response and Customer Praise

In a year where “normal” simply didn’t exist, Whistl activated its pandemic business continuity plan with speed and care. Safety and well-being remained the top priority, while essential services continued uninterrupted. Charities, education suppliers, and major brands praised Whistl’s dedication:

• Macmillan Cancer Support highlighted the crucial importance of uninterrupted postal donations.
• The AA commended Whistl for ensuring customers received essential regulatory information.
• Blackwell’s recognised the role Whistl played in supporting parents and children learning from home.
• Shark Ninja credited Whistl’s teams as “a lifeline” to their business.

This period demonstrated Whistl’s resilience, agility and unwavering commitment to customers.

Customer Service Reimagined: The Rise of Home‑Based Contact Centres

With more companies rethinking their support models, the magazine explores the increasing shift toward work‑from‑home customer service agents. 

Key Benefits of Outsourced, Home‑Based Customer Service

• Lower operational costs, no additional equipment, premises or utilities required.
• Access to broader talent pools - including multilingual and specialist skills.
• Increased availability, enabling extended service hours with flexible staffing.
• Better workload balance, distributing calls evenly and reducing pressure.
• Greater scalability, especially during peak periods or product launches.

Award‑Winning Success: Driving Momentum for the Movember Campaign

Doordrop Media continues to prove its power, especially for awareness and donor growth. Whistl’s targeted campaign for The Movember Foundation delivered exceptional results.

Strategy That Delivered Real Impact

• 250,000 highly targeted households received a personalised “Shave the Date” leaflet.
• Unique codes enabled precise post‑campaign evaluation.
• The campaign achieved 3,000 new donors, 79% of whom were brand‑new supporters.
• Over 5,000 free razors were redeemed, driving engagement and conversion.

This award‑winning campaign reinforced that well‑targeted doordrops remain one of the most effective channels for reaching and motivating audiences.

A Global Climate Leader: Whistl Recognised for Supplier Engagement

Environmental leadership remains a top priority for Whistl. The magazine proudly announces that Whistl has been ranked among the top 3% of global companies on the CDP Supplier Engagement Leaderboard.

Why This Matters

CDP evaluated over 4,800 companies, assessing governance, emissions, supplier engagement and climate risk activities. This achievement positions Whistl as a leader in sustainable supplier partnerships.

Why Direct Mail Still Works in a Digital Age

Despite the rise of digital channels, direct mail remains one of the most effective forms of customer communication.

• Whistl’s investment in lower‑emission fleets, telematics, and fuel‑efficient technology contributed to its A‑rating.

• The recognition reflects Whistl’s commitment to reducing carbon across its supply chain, not just within its own operations.

• Business mail enjoys the highest interaction rates of all mail types, according to JICMAIL research.
• Its physical, tactile nature builds trust, attention and recall.
• When combined with digital channels, direct mail strengthens overall campaign performance and response rates.

Explore More Features in the Full Magazine<

These stories capture just part of what the full magazine offers. The visual edition includes additional insights, behind‑the‑scenes features, and interviews that reveal how Whistl continues to innovate, support communities and lead the logistics industry forward.

Whistl Magazine Summer Issue 2020