Key Highlights From the Whistl Magazine

Smart Stock & Delivery Management:
Efficient inventory, stock, delivery, and mail management are at the heart of successful modern retail and fulfilment operations. In the latest edition of the Whistl Magazine, two standout articles explore how businesses can reduce costs, increase customer satisfaction, and streamline operations through smarter approaches to stock and delivery.

Below, we highlight two of the magazine’s most impactful features. To explore the full set of insights, case studies and operational best practices, you can read the full magazine linked at the end of this article.

Why Savvy Stock Management Keeps Customers Coming Back

One of the major takeaways from the magazine is the critical role that real‑time stock management plays in customer satisfaction and retention. Studies cited in the article reveal the frustration shoppers feel when products are unavailable:

• 42% of UK shoppers report feeling frustrated when an item is out of stock

• >50% say they would simply shop elsewhere if their desired product isn’t available.

This makes effective inventory management an oversight, not just an operational need, but a revenue‑protecting strategy.

Out‑of‑stock issues directly damage loyalty, with customers in some regions (such as Newcastle) being particularly quick to switch brands when availability becomes an issue. 
On the flip side, 78% of shoppers feel encouraged to purchase immediately when they are told that only a few units remain. This demonstrates how accurate, real‑time stock visibility can influence buying behaviour. Modern inventory management systems must provide visibility from first click to final delivery, enabling businesses to balance stock efficiency with customer experience. 

For businesses looking to improve stock forecasting, reduce supply chain friction, and retain more customers, this article is essential reading.

Smarter Delivery & Mail Management: Inside the Work of Senior Customer Solutions Delivery Manager Richard Broadhurst

The second standout feature is an in‑depth interview with Richard Broadhurst, Senior Customer Solutions Delivery Manager at Whistl. The piece offers a behind‑the‑scenes look at how expert delivery management, data optimisation, and mail management can generate significant cost savings for major retailers.

Highlights from Richard’s work

• Richard travels up to 25,000 miles a year supporting customers across the UK, demonstrating Whistl’s commitment to hands‑on delivery and operational excellence. 
• His role encompasses onboarding new customers, configuring equipment, training staff, and optimising IT software to improve performance. 
• One notable example includes developing a cost‑saving solution for a major supermarket’s Christmas campaign by screening against Royal Mail’s Preference Service. This reduced production and processing costs by 5p per item, saving the client thousands of pounds. 
• Richards team also helped multiple supermarkets reduce costs in loyalty card mailings through better data management practices. 
• With deep expertise in postal regulations and operational processes, Richard ensures customers benefit from faster, more efficient and better‑managed delivery operations. 
• This feature is especially valuable for anyone looking to understand the practical impact of advanced delivery management and mail management approaches.

These two articles represent only a fraction of the insights available in the full Whistl Magazine. The publication covers a wide range of topics from logistics innovations and fulfilment strategies to data‑driven customer communication and industry trends.

To dive deeper into all the features, interviews and best‑practice advice, simply explore the full magazine using the link below: 

Whistl Magazine Winter Issue 2018