Whistl Named as Top 10 Ecommerce Fulfilment Partner

We continue to break new ground having been being named a Top 10 E-Commerce Fulfilment Partner by Supply Chain Digital.

Whistl Recognised as a Leading Provider of Multi-Channel Fulfilment

The logistics publication has announced its list of the dominant players driving efficiency and transformation in eCommerce fulfilment.

We’re thrilled to be recognised as a leading provider of multi-channel fulfilment and delivery management solutions, in the UK and internationally.

Coming in at 10^th place, Supply Chain Digital listed Whistl Fulfilment alongside the likes of Shopify and Amazon FBA. This achievement follows record-breaking volumes delivered on Black Friday 2025 and reflects the continued hard work and dedication of our teams across the country.

The article states: “Whistl picks, packs and dispatches orders, aligned to each business’ KPIs, with accuracy and speed.

“It has purpose-built fulfilment storage facilities, as well as the capabilities to accurately manage and track stock in real-time. Through this, Whistl optimises space in order to help ensure consumer demands are always met.”

Customer Partnerships Underpin Growth

Since entering the e-fulfilment space we’ve continued to expand our footprint and offering, while retaining a partner-led approach.

This includes an ongoing relationship with Muddy Puddles, a popular UK clothing and apparel brand that’s benefitted from our complementary focus on sustainability and 10-year committment to driving reliability and growth.

Our partnership was recognised at the Direct Commerce Association Awards, jointly winning in the Best Business to Business – Consumer Performance category.

Other successes include our phased approach to enabling scalable growth for Brightr Sleep. This included a de-risked switch to a second warehouse, without disrupting day-to-day operations. The result was enhanced control, visibility, and the ability to scale at their own pace.

Expanding Our Ecommerce Fulfilment Operations

In 2025, Whistl Fulfilment was chosen as the fulfilment partner to Tesco F&F, supporting the much-anticipated online return of F&F Clothing.

As part of preparations, we invested £7.5 million in our Lutterworth site with the build of a multi-level mezzanine structure with 40,000 sq ft per floor. The structure is complete with automated conveyors that enable us to process around 250,000 pick and pack items per week.

The end-to-end solution encompasses warehouse, fulfilment, delivery and returns management.

Looking for a third-party logistics provider with the size and scale to enhance your customer experience and grow your business?

Get in touch to speak with the team and build your solution.