Royal Mail’s testing and innovation scheme for business mail and advertising mail customers

 

Sending transactional mail or direct mail and would like to try something new? You might like to test new mail applications; a welcome pack for example or include messages on your statements to tweak an existing application.  

You’ll get a discount rate of c.30% off the access price (6.5p – 23p) for Business Mail testing over a 6 month test period and then c10% discount of the access price (2.2p – 7.7p) for 6 months for tests which progress to roll out.

A discount of c15% of the access price (2.5p – 10.5p) for Advertising Mail testing over a 6 month test period.

You’ll receive these discounts in the form of postage credits.


When is this offer valid?
This Royal Mail offer is valid for applications from 1st February 2017 and will be accepted up to 31st December 2018.


Am I eligible to take part?
You are if you’re a business mail or advertising mail customer who meets the application criteria, are sending at least 10k items and can measure your testing activity over a 6 month period. It is available for eligible letter and large letter services.
To qualify for Business Mail tests you’ll need to plan a series of mailings over the testing period to measure success. Royal Mail ask that subject to testing success you commit to rolling out the new mail activity.
For Advertising Mail a single campaign can be tested. Royal Mail can guide you on your qualifying activity.


How do I apply?
To apply for this offer please complete and return the attached application forms (Admail or Business Mail), should you need assistance in its completion please contact your Whistl Account Manager who will be happy to assist.  Once you are happy with your application please send to groupincentive@royalmail.com.

What eligible services are included?
The postage credit varies dependent on format, service and weight. The range of eligible services within this offer and their associated credits are:

Format Royal Mail Wholesale Product Description SFM Weight Range Postage Credit for Test Period (first 6 months) (p) Postage Credit for roll out period (second 6 months) (p)
Letter Access STD Business Mail 70 Mailmark DLE, FLE 0-100g 6.5 2.2
Large Letter Access STD Business Mail 70 Mailmark DLE, FLE 0-100g 8.5 3
Large Letter Access STD Business Mail 70 Mailmark DLE, FLE 101-250g 11.5 3.9
Large Letter Access STD Business Mail 70 Mailmark DLE, FLE 251-500g 15 5
Large Letter Access STD Business Mail 70 Mailmark DLE, FLE 501-750g 23 7.7

 

Format Royal Mail Wholesale Product Description Weight Range Postage Credit Rate (p)
Letter Access STD Advertising Mail 70 Mailmark 0-100g 2.5
Letter Access STD Responsible Mail (ENT/ INT) 70 Mailmark 0-100g 2.5
Letter Access STD Advertising Mail 70 Manual 0-100g 2.8
Letter Access STD Advertising Mail 1400 Manual 0-100g 2.8
Letter Access STD Responsible Mail (ENT/ INT) 70 Manual 0-100g 2.8
Letter Access STD Responsible Mail (ENT/ INT) 1400 Manual 0-100g 2.8
Large Letter Access STD Advertising Mail 70 Mailmark 0-100g 0
Large Letter Access STD Advertising Mail 1400 Manual 0-100g 3.3
Large Letter Access STD Advertising Mail 70 Manual 0-100g 4.2
Large Letter Access STD Responsible Mail (ENT/ INT) 70 Mailmark 0-100g 0
Large Letter Access STD Responsible Mail (ENT) 1400 Manual 0-100g 3.3
Large Letter Access STD Responsible Mail (INT) 1400 Manual 0-100g 2.8
Large Letter Access STD Responsible Mail (ENT/ INT) 70 Manual 0-100g 4.2
Large Letter Access STD Advertising Mail 70 Mailmark 101-250g 4.6
Large Letter Access STD Advertising Mail 1400 Manual 101-250g 4.6
Large Letter Access STD Advertising Mail 70 Manual 101-250g 5.7
Large Letter Access STD Responsible Mail (ENT/ INT) 70 Mailmark 101-250g 4.6
Large Letter Access STD Responsible Mail (ENT/ INT) 1400 Manual 101-250g 4.6
Large Letter Access STD Responsible Mail (ENT/ INT) 70 Manual 101-250g 5.7
Large Letter Access STD Advertising Mail 70 Mailmark 251-500g 5.7
Large Letter Access STD Advertising Mail 1400 Manual 251-500g 5.7
Large Letter Access STD Advertising Mail 70 Manual 251-500g 7
Large Letter Access STD Responsible Mail (ENT/ INT) 70 Mailmark 251-500g 5.7
Large Letter Access STD Responsible Mail (ENT/ INT) 1400 Manual 251-500g 5.7
Large Letter Access STD Responsible Mail (ENT/ INT) 70 Manual 251-500g 7
Large Letter Access STD Advertising Mail 70 Mailmark 501-750g 9
Large Letter Access STD Advertising Mail 1400 Manual 501-750g 9
Large Letter Access STD Advertising Mail 70 Manual 501-750g 10.5
Large Letter Access STD Responsible Mail (ENT/ INT) 70 Mailmark 501-750g 9
Large Letter Access STD Responsible Mail (ENT/ INT) 1400 Manual 501-750g 9
Large Letter Access STD Responsible Mail (ENT/ INT) 70 Manual 501-750g 10.5


*Full Terms and Conditions Apply
Terms and conditions for both incentives can be downloaded below:

Business Mail Terms and Conditions

adMail Terms and Conditions