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Whistl Announced as JICMAIL Platinum Award Winners for Outstanding JICMAIL Data Practices

October 2021


Whistl is simply over the moon to be awarded Platinum status by JICMAIL, an affirmation of the way the team has embedded it into our business. More and more of our conversations are starting with the insights delivered by JICMAIL, particularly with the heightened engagement in consumer behaviour witnessed over the last two years and we quite frankly couldn’t be without it nowadays.

Mark Davies Managing Director of Whistl (Doordrop Media)

JICMAIL, the joint industry currency for mail, announced the winners of its inaugural Platinum Awards, which have been awarded given to 10 companies for their outstanding expertise and practice in planning, measuring and evaluating mail campaigns with JICMAIL data. Whistl Doordrop Media are proud to be included on this list. 

Platinum Organisational Accreditation is the highest accolade given by JICMAIL and has been awarded to businesses who have demonstrated a level of proficiency with JICMAIL beyond its basic application which includes evidence of JICMAIL data being embedded into the subscriber’s L&D programs, routinely applied across the planning, sales and data ecosystems, and together with case study evidence that JICMAIL is being systematically used to retain or grow business.

It is an award for exceptional practice for this not for profit, joint-industry-owned planning currency which, following the introduction of the JICMAIL Levy in the spring, now has over 120 accredited subscribers.

Today represents a real milestone for JICMAIL and cements our position as a fully-fledged independent mail planning and measurement tool embedded into all corners of the mail ecosystem – a journey that we have made in the space of just four years. It has been heartening to see some of our most engaged users embrace the platinum challenge – a challenge that we hope our other hundred plus subscribers are themselves keen to embark on over the coming years!

Ian Gibbs, Director and Data Leadership and Learning at JICMAIL

For agencies, intermediaries and sell-side organisations to be awarded platinum accreditation, they will have gone beyond a specific set of tasks as agreed in their adoption plans which need to be completed to maintain their accredited status. These included meeting their targets for individual training across the relevant team members.

Individual training comprises three tiers of training tasks set by JICMAIL: ranging from Bronze for demonstrating basic proficiency with the data, to Silver for intermediate users, to Gold for expert users. The Bronze and Silver Awards are readily accessible through the JICMAIL Academy e-learning platform and count towards CPD training hours. There are now well over 600 individual training awards.

The JICMAIL judging panel were particularly impressed by the quality of work on show from the winners.

Platinum submissions will be evaluated twice a year, the next evaluation is due in Spring 2022.

Judging these Platinum Awards has been a joy for us at JICMAIL and collectively they serve as a great demonstration of how this fundamental industry research and data is now driving value for users.  Our training is designed to empower users to confidently apply the data across their working routines and when this happens, as shown by the evidence within these awards, great things happen!

Mark Cross, Engagement Director at JICMAIL

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