Key Highlights from the Whistl Autumn 2018 Magazine

Fulfilment Growth & Sustainable Mailing Solutions

The Whistl Magazine Autumn Edition showcases innovation, expansion and environmental responsibility across the organisation. In this article, we highlight two of the issue’s most impactful features: Whistl Fulfilment’s major growth milestone and expert guidance on making mailings more sustainable.

These are just a selection of insights. 

A Fulfilling Year: Whistl Fulfilment Celebrates Growth and Expansion

Whistl Fulfilment marks its first anniversary with impressive expansion plans and continued growth across its client base. The company is adding a further 60,000 sq. ft of operational space to its Rushden fulfilment depot to accommodate increased demand and strengthen warehousing, fulfilment and packing facilities. 

Since acquiring PrismDM in 2017, Whistl has gained a new client every month across diverse sectors, including beauty, electronics, luxury goods, and charity. The business has also deepened its partnership with BrandAlley, showcasing Whistl’s ability to scale seamlessly with customer needs. 

Meeting Customer Needs Through Flexible Fulfilment
Whistl’s rapid growth comes from its commitment to delivering efficiency, value and choice for online and multi‑channel retailers. The expanded Rushden facility enables Whistl to support high‑growth clients, including companies like Box.co.uk, which carries more than 150,000 product lines, including bulky and fragile items such as TVs and monitors. 

With new team members and more capacity, Whistl is preparing to deliver exceptional performance through peak season and beyond. 

This feature highlights the company’s continued investment in fulfilment and operational excellence, helping retailers meet rising expectations with agility and confidence.

Turn Your Mailings Green: How to Reduce Environmental Impact and Boost Effectiveness

Direct mail remains a powerful communication channel, but as environmental awareness grows, businesses are seeking more sustainable ways to run their campaigns. 
Key Strategies for Greener, More Effective Mailings

• Keep Your Data Clean

Accurate, high‑quality data is crucial, especially under GDPR. Targeting people who have expressed a clear interest and investing in reliable prospect lists helps increase response rates while reducing print and postage waste. 

• Choose Greener Creative Approaches

Ink‑heavy designs and excessive pages can deter readers and harm the environment. By streamlining content and choosing print‑efficient formats, brands can minimise waste and maximise impact. 

• Switch to Vegetable‑Based Inks

Vegetable inks are free from harsh chemicals and deliver high‑quality print results. Because they require fewer solvents and less press cleaning, they can even reduce full‑colour printing costs. 

• Use Sustainable Materials

Whistl’s sustainable mail guidance supports environmentally responsible mailing. Businesses can choose recycled paper and materials from renewable sources, helping reduce deforestation and improve sustainability credentials. 

• Promote Recycling

Adding recycle‑now logos or green statements encourages recipients to act responsibly and reinforces your brand’s environmental values. This not only protects the planet but also boosts loyalty. 
This practical guidance demonstrates how brands can maintain the effectiveness of direct mail while demonstrating environmental stewardship, a key competitive advantage today.

Explore More Insights in the Full 2018 Autumn Magazine
The features above represent only a small selection of the insights available in the full Whistl Magazine Autumn Edition. From behind‑the‑scenes team interviews to more operational innovations, the magazine provides a wealth of valuable content for businesses in mailing, fulfilment and logistics.

Whistl Magazine Autumn Issue 2018