Financial and Insurance Doordrop Media Solutions

Whistl provides audience insights and print advertising solutions to maximise campaign ROI and increase customer levels.

Doordrop Media in Finance and Insurance with Whistl

With the introduction of better technology and gadgets that allow consumers to access their finances around the clock, it is essential to note that their primary financial needs remain unchanged. Consumers still need to pay for goods, services, and household bills, create appropriate insurance policies, and prepare for retirement.

When UK consumers were polled about their experience choosing financial services and insurance organisations, only around half found the communications they received relevant. 63% of people in the UK stated they would consider switching suppliers if communications expectations were unmet. At the same time, over a third of responders said they would switch accounts if their communications were not sent at the right time.

Whistl understands that, in the finance industry, your customers’ trust is paramount. With the introduction of GDPR and upcoming changes to ePrivacy law, you need to communicate with your customers in a way that respects their right to privacy. Our range of solutions ensures that your financial business can tackle these challenges with more relevant, timely and tangible communications.

Using Doordrop Media with Finance and Insurance

• Doordrop Marketing

Target specific regions and prospective customers without accessing their data with our door-drop marketing services. By analysing our anonymised datasets, which provide insights into the financial habits of nearly 30 million homes across the UK, our Doordrop Media service allows you to focus your campaign on postal areas and demographics most likely to invest in your company.

• Partially-Addressed Mail

With partially addressed mail delivery, you can maintain your recipients' anonymity while increasing impact. Through audience profiling and insights, our dedicated planning team can narrow the focus of your campaign, allowing you to target individual homes without needing personal information about their occupants. You can also produce partially addressed items with more specific consumers in mind by replacing their names with generic titles to ensure your correspondence complies with GDPR rules.

• Direct Mail

Personalise your correspondence with advertising direct mail for an impactful first impression. Once your team has identified individuals with demographics, lifestyles, and spending habits that align with your target audience, we can help manage the delivery of the items to ensure that you create a more meaningful connection between them and your finance or insurance company.

• GDPR-Compliant Mail

By targeting your customers at the household level rather than as individuals, door-drop media is a GDPR-compliant service that lets you protect your recipients' identities without compromising your campaign's effectiveness. With insights from our anonymised datasets, your financial or insurance business can regularly communicate with individuals with favourable demographics while protecting their data through partial addressing.

• Targeted Campaign Planning

Whistl provides audience insights to inform our financial and insurance clients about what influences their customers' service choices and how they interact with marketing communications. These insights allow us to tailor your Doordrop Media to appeal to the critical financial decision-makers in your target households, thereby increasing the effectiveness of your campaign.

Why Should Finance and Insurance Companies Use Doordrop Media with Whistl?

• Brand Building and Awareness

Introducing your financial or insurance business to potential customers from the comfort of their homes takes the pressure off your first interaction. With our Doordrop media service, you can build trust between consumers and your brand by engaging them in a more relaxed environment.

• Customer Reach and Retention

Our dedicated planning and insight team apply their extensive analytics toolkit to anonymised datasets to identify which households your campaign should target, while developing an understanding of your customers’ values so they can be reflected in the content of our door drops.

• Environmental Considerations

Whistl takes its carbon footprint very seriously and is taking steps to ensure that our door drop marketing services are carbon neutral by 2045. Whistl supports Ad Net Zero, an industry initiative aimed at reducing the carbon impact of advertising, and is a partner of Two Sides, which provides information and resources to help people understand the actual environmental impact of print and paper.  

• Complementary to Digital Channels

Including our Doordrop Media services in your multimedia marketing campaign could provide the final push to any would-be consumers teetering on the edge of conversion. Translating core imagery from your digital marketing into a fitting, meaningful way, or reiterating your campaign messaging in a bite-sized manner befitting your door drops, is an effective way to cement your financial or insurance company in your audience's minds.

• Measurable Impact and Strong ROI

Our door-drop marketing experts actively monitor the progress of your Doordrop campaign and closely observe conversion rates. When partnering with Whistl, we review your print media activity to ensure that your investment in our solutions yields significant results.

• Geographic and Demographic Targeting

Through precision postcode targeting, Whistl can schedule and manage the delivery of your local, regional, or national-level campaigns while focusing on your recipients' demographics.

• Tangible and Engaging Creative Freedom

With tangible letterbox delivery, you have complete creative freedom when communicating with your target audience. From the shape, colour and texture of your Doordrop Media, you can create an impactful piece of correspondence that lodges your company and its messaging in your consumers' minds.

• Cost-Effective and High Return on Investment

The budgets of our Doordrop Media services are entirely flexible so that you can design a campaign that matches the scale of your business or the scope of your ambition. Once we have established the budget, we can refine your campaign's efforts to ensure we target the most promising potential consumers and deliver the maximum return on your investment.

• Complete 360 Support

We have worked with many clients from the financial and insurance sectors, and we know that organising and delivering door-drop marketing campaigns can be challenging. For this reason, our account management team offers a complete 360° approach to ensure we can provide guidance at every step in the process. Whether you need input from the planning stage or need an analytical eye to review the final results, Whistl can tailor their support to meet your needs.