Utility and Energy Doordrop Media Services

Whistl provides audience insights and print advertising solutions to maximise campaign ROI and increase customer levels.

Doordrop Media in Utilities with Whistl

Over a quarter of a decade after privatisation, the UK energy and utilities sector has seen significant productivity improvements, while new entrants have contributed to an increasingly competitive environment.

Now more than ever, UK consumers have numerous options to improve their energy efficiency, from the nationwide smart meter rollout, which gives households more information about their energy use, to improved energy ratings for household appliances and energy-efficient lighting options.

With the ability to benchmark supplier rates and review pricing models more efficiently through comparison sites, consumers are accustomed to seeking the best annual deal for their household spending and consumption levels. Whistl works with various energy and utility companies and understands the importance of communicating effectively with suppliers, partners and customers.

Using Doordrop Media with Utilities Companies

• Doordrop Marketing

Significantly broaden the scope of your latest campaign with our door-drop marketing services. Our experienced Doordrop Media team uses anonymised datasets to target promising demographics and post areas, so your utility company can be introduced to its prospective audience in the relaxed environment of their own homes.

• Partially-Addressed Mail

Partially addressed mail is a solution that lets you advertise your energy or utility company to a targeted group of recipients while ensuring your campaign complies with the latest GDPR rules. While your recipients maintain their anonymity, our team incorporates audience profiling and insights to ensure the right homes are being targeted.

• Direct Mail

Focus your campaign efforts on the most promising recipients through our direct mail solution. Whether you are prospecting a specific consumer data pool that correlates significantly with your current user base or messaging your current subscribers, Whistl can provide mail delivery management solutions to support your marketing efforts.

• GDPR-Compliant Mail

By removing personal identification data from your door drops and targeting previously untapped postal regions with favourable consumer profiles, our GDPR-compliant mail solution enables your utility company to reach its target audience without compromising privacy.

• Targeted Campaign Planning

With over a decade of managing and executing Doordrop Media campaigns across the UK, our insight and planning team is adept at identifying target audiences with high conversion potential. By collaborating with Whistl, you can target your campaign to the homes of individuals most likely to switch their energy and utility suppliers, maximising your new customers and delivering a greater return on your investment.

Why Should Utility Companies Use Doordrop Media with Whistl?

• Brand Building and Awareness

Cultivating an identity for your utility company through creative door-drop designs helps you develop your brand image while spreading awareness of your services in new postal areas.

• Customer Reach and Retention

By examining the available market of engaged consumers and refining our scope to focus on an attainable target market, our insights and planning team can ensure that your door drops reach the most likely to connect with your messaging. Creating and implementing these specific marketing strategies expands your utility company's reach and increases the likelihood of customer retention and sustained growth.

• Environmental Considerations

Reducing our environmental impact remains a top priority, so Whistl has a detailed plan to achieve zero carbon emissions by 2040. While our long-term goals include replacing our current fleets with ultra-low- and zero-emission vehicles, we are on track to procure renewable energy supplies across all our sites by 2025, while eliminating all operational waste to ensure your utility company can use our services without a guilty conscience.

• Complementary to Digital Channels

Reinforcing the campaign message of your television or digital marketing efforts through inventive door-drops can cement your energy and utilities company in the minds of prospective customers. Echoing slogans from your televised media or reimagining crucial imagery in imaginative ways increases your campaign's engagement, providing your audience with that final nudge to change their energy provider.

• Measurable Impact and Strong ROI

Once your Doordrop Media has entered circulation, our team will provide updates on the impact of your campaign, tracking impressions and conversions at each stage. By offering these updates, we hope to increase your confidence in our services while providing quantifiable evidence that you are maximising your marketing results against your budget.

• Geographic and Demographic Targeting

Direct your efforts at new audiences in previously unexplored areas of the UK whose demographics are favourable to your branding to ensure your Doordrop Media campaign yields a greater return on your investment.

• Tangible and Engaging Creative Freedom

Unlike digital forms of communication, door drops are tangible media that allow you to connect your brand message with your target audience in creative, unique ways. As a tangible channel, our Doordrop media solutions can deliver strong longevity and engagement, reminding and reassuring your customer base of the excellent services they receive.

• Cost-Effective and High Return on Investment

Whistl is determined to work within the budgets our clients can afford, adjusting the scope and focus of your campaign to ensure it delivers the greatest return on your investment. Once we have established the scope of your campaign, we will work with you to refine its messaging to ensure it engages your chosen audience most effectively.

• Complete 360 Support

From offering input on your campaign brief to monitoring the success of your door drop drive, our account management team and insight specialists provide full 360° support to each of our clients. Starting with your communication planning strategy, we will create comprehensive profiles of your current customer base before employing our extensive data analytics tools to deepen our understanding of the reasons behind your customers’ choices. Our practical full-circle approach gives us an intimate knowledge of your target audience, enabling us to select the right households to target with your campaign.