Retail and Mail Order Brand Support with Doordrop Media Solutions
Whistl provides audience insights and print advertising solutions to maximise campaign ROI and increase customer levels and basket value.
Retail Doordrop Media Support
Doordrop media and print advertising solutions can help retailers make a physical connection with their brand and, in turn, cut through a crowded landscape.
Retailer Doordrops creates Physical Brand Connections.
Consumer power is increasing with access to more shopping platforms and buying choices than ever before. With multiple ways to find products and sought-after gifts at the touch of a device, physical retailers and mail-order businesses must maintain strong brand identities and positions of trust to finalise that all-important sale.
Many channels are available to help promote your brand and products, and print advertising, such as door-drop media solutions, should be considered part of the marketing mix.
Doordrop media is the targeted delivery of items to residential homes, usually leaflets, postcards, or catalogues. With the ability to target by geography and demographics, your communication could stand out more, as you have creative freedom to structure your message or promotion to engage your reader in the relaxed environment of the home.
Typical Retail Advertising and Promotional Communications:
- Loyalty programs and statements
- Sales periods and special offers
- Product demonstrations
- Relocation for physical stores
- Promotional or seasonal booklets, catalogues or leaflets
- This is an example list but is not restricted to the above
Why Retailers and Mail Order Companies use Advertising Services
Increase the awareness of your products and brands with highly effective advertising and marketing solutions. Whistl can help you define your audience, build relevant catchments, and generate traffic to your website or footfall in your bricks-and-mortar store with highly targeted and competitive advertising solutions.
Unaddressed mail as a channel can be highly targeted. With the ability to create specific audience segments, your retail message will connect with your customer base more effectively and be relevant. Improve your campaign objectives and return on media investment with a communication channel that is targeted, relevant and delivered to an audience most likely to purchase your products or services.
Whistl can support your business objectives to ensure that your retail mailing campaign is effective. By understanding more about your customer or prospect base, your door-drop campaign will create more of a direct connection to influence buying behaviour. These segments can include:
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Purchase history
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Value of purchase
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Household composition
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Gender
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Life stage or Age
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Income or household income
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Occupation
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Location (of physical stores)
We have been impressed with their account management, which has been pro-active and when we have had problems with factors such as print deadlines, Whistl has accommodated this, ensuring that the distribution still went out on time.
Suzanne Roderick, Campaign Planning Manager John Lewis
Printed Media engages your audience to drive positive action.
Printed advertising mail, by nature, can use a variety of textures and shapes, making the delivered item more tactile. This is a genuine opportunity to attract new customers and enhance customer loyalty. When planned and addressed correctly, mail items can play a pivotal role in the marketing media mix, boosting memorability and potentially increasing purchase intent.
Focusing on the right message to the right person at the right time will give your campaign the best return on investment.
Doordrop Media Retail Solutions
Engage your audience with targeted print media
Customer Success Stories from Our Retail Customers
Earth & Wheat Delighted with their First Doordrop Campaign
Earth and Wheat
Frequently Asked Questions: Retail Doordrop Media
How does Whistl tailor doordrop campaigns based on my business objectives?
Whistl begins by understanding your specific business goals and target audience. We then use geographic and demographic data, combined with consumer insights, to tailor delivery schedules and audience segments that align precisely with your objectives, ensuring your campaign reaches the right people effectively.
How does Whistl’s planning and insight team support my marketing team or agency?
Whistl’s planning and insight team acts as an extension of your marketing function, using data to identify the best audiences, locations and formats for your campaign. They handle profiling, targeting and scheduling, and can collaborate with your in-house team or agency to deliver a joined‑up, high-performing programme.
Can Whistl customise targeting for different industries or customer groups?
Yes. Whether you operate in retail, finance, eCommerce, or charity sectors, Whistl adapts the targeting strategies and profiling tools to fit your unique customer profiles and market needs, delivering personalised campaigns that resonate with your intended audience.
What data sources does Whistl use to create personalised audience profiles?
We integrate multiple data sources, including geographic segmentation, demographic data, and market research insights from trusted partners like JICMAIL. This comprehensive approach allows us to build accurate audience profiles tailored to your campaign’s goals.
Does Whistl offer any other services for Retailers?
Yes, Whistl offers a range of services for retailers, including fulfilment solutions, promotional sampling opportunities and customer service solutions. Please speak to one of our team to find out how we can help.