Supporting the FMCG Sector
In-home sampling gets your brand in the hands of your consumers
Increase customer engagement for your consumer product and brand with Whistl’s in-home sampling solutions.
The Fast-Moving-Consumer-Goods, or FMCG sector, covers everything from food and beverage items to household goods such as toiletries, washing powder and over the counter medicines. The items that are typically classified within this sector are consumer goods which are intended for everyday private consumption, comprising of food and non-food categories.
With the UK there is a large global portfolio of companies that dominate the sector, such as Mars, L’Oréal, Cadbury, and Coca-Cola, but in recent years with the change in consumer habits with environmental considerations, clean eating and the rise of veganism there is now more niche and smaller companies which are growing in popularity and starting to steal market share away from the traditional ‘household brands’.
With more consumer choice than ever before, products are no longer sold solely through just shops and supermarkets, and with a change in lifestyles and working patterns, items are not always purchased as part of the main weekly shop. Consumers now create their own rules on how they want to buy items and where they want to buy them from. The shopper marketing landscape is now fulling integrated with ecommerce platforms, direct from source local producers and online and physical market places. This all means creating brand and product awareness is now more important than ever before.
Working with the team at Whistl and Sainsbury's has allowed us to look at new ways of reaching our target audience through their in-home solutions. Whistl were appointed to source the print, production and fulfilment of Cinema Sweet and they rose to the task producing an elegant pack to showcase our premium brand and engage consumers. Whistl have supported us throughout the process allowing for this activity to be truly effective and delivered on time.Chloe Hoole, Senior Marketing Manager at Metcalfe’s Skinny
Why In-Home Product Sampling
Targeting is the key to creating a strong campaign and Whistl can help you understand more about the brand consumer and where they live and where they shop. With this analysis, delivery can take place on a local, regional or National level only to areas that have a high concentration of your target market.
Launching a new product requires awareness and trial and using Whistl’s in-home product sampling techniques, can create a more tactile solution in building a strong feedback loop and sales uplifts.
Brand in hand
Breaking through the traditional barriers to trial (lack of awareness and price considerations) can take time, effort and money. Product sampling gives you a shortcut. By putting the product directly into consumers’ hands in the home environment where the product is most likely to be used, you can build awareness, trial and consideration all in one easy step, generating sales and profits faster.
Efficient Pay back
A successful sampling program offers a strong payback period. Whistl can support the understanding of the return on investment with the right analysis advice.
Product Sampling Considerations
When planning your campaign mix, there are always a number of areas to consider to aid your communication channel. Whistl’s consultative account management approach will help you to answer your brand objectives and achieve the best return on investment for your budget.
With the ability to reach almost all homes in the UK, we are here to help you decide on the right in-home product sampling delivery method. We are on hand to support you throughout the planning process, right through to the critical evaluation stage, helping you answer questions like:
How many households should I reach?
Whistl will work within your set budget parameters to understand your consumer/audience and to determine the optimum reach for your campaign.
What size of sample is best?
Whistl has a number of solutions on offer, whether the item is letterbox ready or needs households to opt in to receiving the sample. Whistl will work with you to find the best solution, whatever the product size.
To find out how more about our in-home sampling solutions please get in touch to discuss your potential product sampling opportunities.