Partially Addressed Mail
A GDPR compliant opportunity
The ability to deliver a promotional marketing message in the new GDPR world, Partially Addressed Mail offers you a form of direct mail, without the use of personal data.
Whistl’s consultative approach provides insight into your customers and target audience by using the most relevant suite of targeting tools, to understand key segments by geography.
Without the use of personalised data, items are partially addressed using a generic name for your recipients such as ‘occupant’ or campaigns can be brought life with a more promotional descriptor like ‘holiday lover’.
Partially Addressed Mail combines the insight and data analytics typically used for our leaflet advertising services and mail advertising services, to offer a new way to reach customers.