Sporting Goods Fulfilment Services

Rest assured that Whistl has you covered, with fully scalable and tailored sporting goods fulfilment solutions to improve cost-efficiencies, grow your customer base and deliver a better service.


Each year, more and more people commit to living a healthier lifestyle, prioritising their physical and mental wellbeing. As a result, the health and fitness industry is booming, with an expected total revenue growth of 10.46% per year until 2027. For businesses in this space, a strong fulfilment operation is essential to keep up with growth, competitors and customer expectations.

Delivering over 100 million B2B and eCommerce parcels yearly, Whistl provides a bespoke sporting goods fulfilment service. Our end-to-end fulfilment services include customs clearance, parcel delivery management, contact centre support, storage, and picking and packing to help sporting goods retailers and wholesalers go from strength to strength.

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Why Whistl for Sporting Goods Fulfilment Services?

  • Bespoke fulfilment for large, heavy and odd-sized items

From dumbbells to bikes, we know that sporting goods come in all shapes and sizes. We fulfil oddly shaped items with care and precision, bespoke to the requirements of your products and your brand.

  • Efficient and effective activewear management

Whistl are experts in inventory management for fashion fulfilment which encompasses all types of activewear, including trainers, gym leggings, swimwear and more. Hanging garment rails ensure optimal storage, and seamless returns management is in place if there is an unwanted product.

  •  Avoid waste with refurbishment after returns

It’s common for customers to return activewear that is purchased online. We can manage your returns and any refurbishments including steam, iron, fold, tag and re-bag garments according to your guidelines, ensuring they are presentable and not a wasted piece of stock.

  • Improve picking and packing accuracy

Customers expect to receive the right product, in the right size and the right colour. Rest assured that Whistl’s modular pick bins and 99.5% picking accuracy will continue to keep your customers happy and your brand reputation strong.

  • Protect your items and your costs

When it comes to sporting goods fulfilment, secure packaging is essential. If a heavy, fragile or expensive item, is not packed safely and securely and arrives damaged, this can be costly. Not only will it impact your finances, but it will hurt your customer relationship and brand reputation. At Whistl, we are experienced in packaging sporting equipment in the most robust way, and manage parcel deliveries for safe transit.

  • Meet market demand all-year long

Keeping up with the growing health and fitness market is essential for the success of your business. Whistl has the expertise, staff and resources to meet market demand, even at peak times. Whether it’s the pre-Christmas rush, the ‘New Year, New Me’ January, or when the warmer summer weather comes around, Whistl is here to support you.

  • Expand your reach

Outsourcing sporting goods fulfilment services with Whistl can help you reach new markets, with international fulfilment support and cross-border delivery management.

  • Improve cost-efficiency with cross-docking

For fast-moving sport product sites, Whistl’s tailored cross-docking fulfilment solutions will provide cost-savings and quicker customer deliveries.

How Does Whistl’s Sporting Goods Fulfilment Service Work?

Click on an icon to learn more about each stage

Contact centre support is available throughout each step of this service

What Whistl can do for you

There are many reasons to partner with us for your sporting goods fulfilment. We will tailor our supply chain and customer service solutions to suit your business goals, all through one point of contact. Our fulfilment team offer:

  • Carrier and technology integrations that are bespoke to your business’ needs, streamlining your operations and enhancing efficiency.
  • Mail management delivery and advertising services to keep current customers updated on services and engage new customers with your product offering.
  • Product sampling with channels that allow select consumers to try your sporting or outdoor products in the comfort of their own home.
  • Enhanced Delivery Management for a better customer experience; we manage any delivery-related customer questions, as you, to save you time without compromising on service.
  • Dedicated contact centres for a better customer experience in sporting goods fulfilment services.
  • Customs clearance support and 24/7 order processing, with late cut-off collection times to boost your efficiency.
  • Proactive Tracking Support to increase visibility, address delivery issues before they cause problems, and manage customer expectations for product deliveries.
  • Dedicated support from your account manager who is on-hand to support you at every step and answer any questions you may have.
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Find out how your sporting goods business could benefit from our exceptional outsourced fulfilment support.

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