Partially Addressed Mail

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What is Partially Addressed Mail?

Partially addressed mail is a form of print advertising where you can target households with a mail item, using their full address and postcode. Partially addressed mail (PAM) is a hybrid of door drop media and addressed mail, PAM is a great print acquisition tool which is targeted to postcode level (circa. 15 households).

With the reliable final mile postal delivery from the Royal Mail and Whistl's expert targeting capabilities, you can be assured that your item will be delivered to the right letterboxes.

What's more, the item does not require any personal data making it fully GDPR compliant. With an unrivalled reach of around 30 million homes, we can help you reach your target audience and deliver maximum impact on the doormat.

Let Whistl organise the entire campaign for you including targeting, print and distribution

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How is Partially Addressed Mail different to Direct Mail?

Direct Mail is addressed to the individual and requires personal data.
Partially addressed mail does not target an individual.

The Royal Mail estimates you can reach up to 30% more households with partially addressed mail compared to Direct Mail on the same budget. The two mail channels can also complement each other when working together.

How is Partially Addressed Mail different from door drops?

Door drop media is targeted at the postcode sector level which has around 2,500 households on average per postcode sector.
Partially Addressed Mail is targeted to the postcode which has just 15 households on average.

This means door drops have a broader reach at a lower price and partially addressed mail is more refined.

Complete a callback form to find out how they can complement each other in a campaign.

Print Advertising Solutions

Whistl can organise and integrate your Door Drop, Direct and Partially Addressed Mail campaigns

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How we plan and deliver your partially addressed mail campaigns

Client Brief

A dedicated account manager handles your campaign from brief to evaluation

Expert Targeting

Whistl are experts in customer insights and targeting for print advertising

Quality Print

We work with best-in-class printers can print almost anything

Distribution

Our distributions are carried out by Royal Mail alongside any addressed mail items

Evaluation

Detailed campaign evaluations show true ROI and learnings for future campaigns

Whistl drive results for Waitrose with Partially Addressed Mail

Waitrose decided to test Partially Addressed Mail to drive new customers to their stores.

Using a bespoke targeting model built by Whistl, Waitrose sent out coupons to 300k homes
1,144 New customers were generated
0.4% of receivers responded to the item