Sorted Mail Delivery Services
Time-efficient UK-wide delivery service for retailers with a pre-sorted mail delivery solution for efficient mail management and organised for the Royal Mail delivery network.
Mail Delivery Solutions for Retailers and Mail Order Businesses
Creating support for mail delivery management and postal solutions to create tangible and engaging connections.
Improve Advertising Engagement with Postal Campaigns
Consumer power is increasing with access to more shopping platforms and buying choices than ever before. With multiple ways to address a purchasing need, retailers, online stores, and mail-order businesses must maintain strong brand identities and positions of trust to finalise that all-important sale.
With products and services to sell, the right advertising and promotion of your business offering will help create sustained and new demand for your products while meeting your customers' needs. Whether your retail organisation needs to send standard customer communications or promotional advertising mail, here in the UK or internationally, we have a service that suits you.
Whistl already manages and sorts over 50% of the UK’s bulk business letter volume before handing it over to Royal Mail for final delivery. We take the hassle out of sorting and sending your mail items, so you can save time and improve mailroom productivity. With the added security of Royal Mail tracking and proof of delivery, we help your mail reach your customers’ front doors on time. Our high-speed sortation technology, national network, and reliable transport fleet mean you can count on Whistl to deliver for your business day in and day out.
Retail Mailing Solutions
Whistl provides a range of mailing services and solutions to provide retailers with secure postal delivery solutions
Why Retailers Use Addressed Mail
Increase the awareness of your products and brands with highly effective direct mail campaigns. Whistl can help you generate traffic to your website or footfall to your bricks-and-mortar store with highly targeted and competitive advertising solutions.
Addressed mail can be highly targeted. By targeting specific households and individuals within a particular segment of the audience, your retail message will connect with your customers more effectively because it will be relevant. This will ensure your communication reaches the audience most likely to purchase your products or services.
As a retail business, your communication needs can include, but are not restricted to:
- Loyalty programs and statements
- Sales periods and special offers
- Product demonstrations
- Relocation for physical stores
- Promotional or seasonal booklets, catalogues or leaflets
Printed Media Creates Engagement and Positive Actions
Printed sensory experience provides the retailer a direct connection and experience with the recipient. Your retailer brand can be more easily recalled with a tangible channel, such as mail.
Printed advertising mail, by nature, can use different textures and shapes, allowing the delivered item to be more tactile. This is a real opportunity to gain new customers or improve customer loyalty.
When planned correctly and addressed, mail items can be pivotal in the marketing media mix, boosting memorability and potentially increasing purchase intent. Focusing on the right message to the right person at the right time will ensure that your retail campaign creates strong engagement and generates the best return on investment.
Whistl consistently delivers on time and provides regular reports on handover to Royal Mail which help with forecasting brochure response rates. In addition, they maintain good relationships with our suppliers and keep them well informed of any service changes. I would recommend Whistl to any business looking for a new mail provider.
Louisa Webb, International Marketing Manager The White Company Ltd
Specsavers Multi-Channel Print Media Case Study
Specsavers used door-drop media and direct mail to connect with their potential audience and increase visits to their stores for hearing tests. People often delay getting a test by, on average, seven years. Specsavers used both channels to create engagement and encourage a visit to the store.
A delivery schedule was created from of historical customer data and regional profiling for the door drop channel and direct mail targeted to individuals who had previously taken a hearing test but failed to buy an aid, the retailer saw an overall increase of 15% in brand consideration and a 10% rise in purchase intent.
Read the Specsavers Case Study
Mail Delivery Management
Find out how we can help you save money on your business mailings