Supporting online retailers, stores and mail order businesses
Whistl can help your business to communicate with your customers with reliable mail and postal delivery.
Consumer’ power is increasing with access to more shopping platforms and buying choice than ever before. With multiple ways to find a solution to a purchasing need, retailers, online stores and mail-order businesses must maintain strong brand identity and position of trust, to finalise that all-important sale.
With products and services to sell, the right advertising and promotion of your business offering will aid in creating sustained and new demand for your products, all whilst meeting the needs of your customers.
Whistl consistently delivers on time and provides regular reports on handover to Royal Mail which help with forecasting brochure response rates. In addition, they maintain good relationships with our suppliers and keep them well informed of any service changes. I would recommend Whistl to any business looking for a new mail provider.Louisa Webb, International Marketing Manager The White Company Ltd
Whether your retail organisations need is to send typical customer communication mail or more promotional advertising mail here in the UK or internationally, we have a service that suits you.
Whistl already manages and sorts over 50% of the UK’s bulk business letter volume before handing over to Royal Mail for final delivery. We take away the hassle of sorting and sending your mail items, so you can save time and improve mailroom productivity. With the added security of tracking and proof of delivery to Royal Mail, we help your mail reach your customers’ front doors on time. Our high-speed sortation technology, national network and reliable transport fleet mean you can count on Whistl to deliver, for your business day in, day out.
Why retailers use addressed mail
Increase the awareness of your products and brands with highly effective direct mail campaigns. Whistl can help you generate traffic to your website or footfall to your bricks-and-mortar store, with highly targeted and competitive advertising solutions.
Addressed mail as a channel can be highly targeted. With the ability to target specific households and individuals of a specific audience segment your retail message will connect with your customers more effectively, as your message will be relevant. Allowing your communication to be delivered to the audience, most likely to purchase your products or services.
As a retail business your communication needs can include, but are not restricted too:
- Loyalty programs and statements
- Sales periods and special offers
- Product demonstrations
- Relocation for physical stores
- Promotional or seasonal booklets, catalogues or leaflets
Addressed mail campaigns for retailers can create strong actions, with MarketReach reporting that a recent study saw 440 commercial actions per 1000 items.
IKEA DMA Award Winning Direct Mail Case Study
In 2017 IKEA received a DMA award for its strategy and results for their ‘hand crafted’ direct mail campaign. By using physical mail, they looked to connect with more of their loyalty members, after analysis showed many households had not yet opted-in to receive their regular email communications.
By targeting the proportion of homes that they had permission to contact by post, IKEA designed a creative mail pack with the intention of convincing more homes to subscribe to future promotional emailing’s. With a ‘handcrafted’ outer envelope referencing a typical email notification ‘you have one unread message’ they created enough intrigue to get more homes to take action.
The campaign exceed the set targets with an additional 13% of the mailing base adding email to their contact preferences. Read the full case study here
Printed Media engages with your audience to create a positive action
Printed door drop media items can create more of a sensory experience providing more of a direct connection and experience for the retailer with the recipient. With a tangible channel such as a mail, your retailer brand can is more easily recalled.
Printed advertising mail by nature has the ability to use different textures and shapes, allowing the delivered item to be more be tactile, which is a real opportunity to gain new customers or improve customer loyalty. When planned correctly and addressed mail items can have a pivotal role within the marketing media mix, aiding to boost memorability and potentially increase purchase intent.
By focusing on the right message to the right person at the right time will ensure your retail campaign will generate the best return on investment.
Partially Addressed Mail
Whistl also offers a fully GDPR compliant option for our retail and e-Commerce customers with partially addressed mail. Partially addressed mail (PAM) offers the chance for savvy retailers to connect with customers or prospects, influencing product selection and spending behavior.
Campaign effectiveness is increased when audience profiling and insights are used to identify the right homes, your retail message is to be sent too. PAM is an advertising mail option that is as compliant to GDPR rules, as an unaddressed door drop campaign.
GDPR compliant mail delivery
Partially addressed mail offers your business the ability to deliver a promotional marketing message in a GDPR world, as PAM is a form of direct mail, without the use of any personal data. Creatively items are 'partially' addressed using a generic name for your recipients such as ‘occupant’ and no personal identification data is used, within the targeting process or delivery of your campaign items.
Whistl’s dedicated in-house insight and planning team will help you strengthen your audience profiles and plan a strong advertising campaign, to maximise your marketing results against your budget.