Supporting the Telecommunications Industry with Mail and Postal Services
Professional delivery management for the telecoms industry. Whistl help your business to communicate with your customers with reliable mail and postal delivery.
As a telecommunication company, you have to provide a reliable and valuable infrastructure to your customers, to enhance the way that we now live and interact. An increase in ‘smart home devices’, pocket-sized personal Wi-Fi hotspots and major improvements within public transport infrastructures means UK homes and residents have the option to be online almost all day, every day. It is predicted that by the end of 2023 the smartphone will be the most used digital device, with an estimated 92% of the UK adult population owning a device.
Experienced within this fast-paced and continually evolving industry, we understand that you need to keep your customers informed and updated, whether you need to send important periodical.
Why Telecommunications Companies use Mail and Postal Services
When looking at the telecommunications sector in the context of everyday life, these companies provide the wireless and mobile phone services that we have now become reliant upon, both at work and within our personal lives.
JICMail, the Joint Industry Committee (JIC) for mail and doordrop media, has defined the telecoms sector as “companies providing TV, Broadband, Landline and Mobile communications into ‘Quadplay’”.
JICMail identified that Quadplay companies often rely upon channels such as mail to communicate to their existing customers with ‘business mail’ pieces. Business mail items are often critical customer communications such as bills, statements, reminders and business notifications. With 12.2% of business mail items being discussed with someone else in the home and items being kept for an average of 6.6 days in the home, it is easy to see why this method of communication gets your message noticed, even in today’s busy landscape.
BT Direct Mail Case Study
It’s not just critical business messages that telecommunication or ‘quadplay’ companies look to communicate with by mail and postal services. Direct mail can also be a great way to generate new business prospects. British Telecom used direct mail in one of their customer acquisition mailings, to recruit new broadband customers. The creative treatment for the mailing campaign used the choice of communication channel in a humorous way, suggesting that by sending something in the post might be the fastest way to contact them, as their internet connection would be too slow to receive email with their current provider.
This clever use of the direct mail channel allowed BT to exceed their expectations and targets for both response rates and conversions, delivering them a great return on investment. With strong targeting, creative and good response rates, this direct mail marketing campaign also achieved Silver at the 2015 DMA awards.
TV Licence Direct Mail Case Study
And in 2018, the DMA Gold winner was a direct mail marketing campaign for TV Licencing, which targeted typical licence evaders. With a simple question as a strapline ‘Will you be in on XX date’ the date shown on the message was tweaked so that it had enough urgency from the date of sending, to get the attention of the householder so they believe that a visit from enforcement was in fact not remote, but imminent. The test creative was sent in a non-branded manila envelope.
The marketing strategy was hugely successful with a 230% uplift against the original branded control. This result showed that the mailing channel was the right solution but the message was the critical barrier in getting their message read by those who typically ignored the monthly branded enforcement letters.
Mail Management from Whistl
With a choice of delivery options available to suit your financial business strategy from traditional mail services to digital solutions, we manage all of your business communications with a single point of contact and all within your campaign budget. So whether you need to send out an update to your customers on their pricing plan, an invoice or promotional communication about what is new, we have mail delivery solutions to suit.
We take away the hassle of sorting and sending your mail items, so you can save time and improve mailroom productivity. With the added security of tracking and proof of delivery to Royal Mail, we help your mail reach your customers’ front doors, on time. Our high-speed sortation technology, national network, and reliable transport fleet mean you can always count on Whistl to deliver for your business day in, day out.
We can collect all your mail at a time that suits your campaign or communication needs and manage the full process through to delivery. Your items are in trusted hands as Whistl already manage and sort over 50% of the UK’s bulk business letter volume (before handing over to Royal Mail for final delivery).
Digital Communications provide flexibility to communicate with your customers, with no limitations.
With Whistl, your telecommunication organisation has full access to a suite of digital communication platforms, along with the more traditional physical mail options. With consumers expecting a seamless experience from companies, throughout their journey, Whistl can help you to manage all of their exchanges with these digital platforms. So your business can accurately capture all of their interactions, to inform subsequent communication needs.
Whistl offers everything you need for your business’s digital communications, from online document storage solutions along with PDF creative and delivery solutions. These services create true flexibility to communicate with your customers, with no limitations. You can now deliver critical documents via secure portals with login credentials, personalised on-demand print solutions or full document and brand control across all your business locations.
So whether you need to communicate to your customers via the traditional form of printed mail items, or contact them online, by email, text or social media message, we have solutions to deliver your telecommunications message to your audience anytime, anywhere.
Partially Addressed Mail
Whistl also offer a fully GDPR compliant option for our customers with partially addressed mail. Partially addressed mail or PAM offers the chance for telecoms companies to connect with customers or prospects, influencing product selection and spending behaviour.
Campaign effectiveness is increased when audience profiling and insights are used to identify the right homes, your financial service communication is to be sent too. PAM is an advertising mail option that is as compliant to GDPR rules, as an unaddressed door drop campaign.
GDPR compliant mail delivery
Partially addressed mail offers your business the ability to deliver a promotional marketing message in a GDPR world, as PAM is a form of direct mail, without the use of any personal data. Creatively items are 'partially' addressed using a generic name for your recipients such as ‘occupant’ and no personal identification data is used, within the targeting process or delivery of your campaign items.
Whistl’s dedicated in-house insight and planning team will help you strengthen your audience profiles and plan a strong advertising campaign, to maximise your marketing results against your budget.