Telecommunications Mail Delivery Solutions 

Improve customer retention and raise awareness about your services with our creative telecommunications mail solutions.

What Is Telecommunications Mail

For businesses within the telecommunications sector, telecoms business mail provides an essential line of communication with existing customers. In a report compiled by JICMail, the Joint Industry Committee (JIC) for mail and door-drop media, they asserted that ‘Quadplay’ companies rely upon telecoms mail solutions to provide critical customer communications, such as bills, statements, reminders, and business notifications.

In the age of digital communication, essential updates or offers of new services can be lost amid the noise created by competing brand messages, clogging our inboxes and social media feeds. With telecommunications mail, you can speak directly to your customers in their homes, increasing engagement and customer retention. In their assessment of how mail drives commercial actions, JICMail found that 12.2% of telecoms business mail items are discussed with another household member and kept for an average of 6.6 days in the house. With results like these, it is easy to see why this method of communication gets your message noticed.

Why Choose Whistl for Telecommunications Mail?

By partnering with Whistl, your telecommunications organisation can access our full suite of traditional and contemporary communication methods and dedicated support from our account management team. Our mail solutions for telecoms businesses include:

• Tailored Support

We have telecom mail delivery solutions, whether you need to update your customers on their pricing plan, an invoice, or promotional communication about new offerings.

By allocating dedicated account managers, we can manage your business communications from a single point of contact, simplifying the planning process while expediting any changes that need to be made to our service.

• Reliable Delivery

With the added security of tracking and proof of delivery to Royal Mail, we help your telecoms mail reach the right customers at the right time. By leveraging our sortation technology, national network, and reliable transport fleet, you can always count on Whistl to deliver direct telecom mailings.

• Partially Addressed Mail

With the partially addressed mail (PAM) service, your telecoms business can expand the reach of its marketing message without needing access to any personal data. By analysing anonymised data sets taken from over 30 million UK homes, our insight and planning team will help you strengthen your audience profiles and plan a strong advertising campaign to maximise your marketing results against your budget. By omitting personal identification data when addressing the item, this can be replaced with generic titles such as ‘occupant’ or ‘homeowner’, we can deliver your telecoms mail items to promising recipients while ensuring their identities are protected.

• GDPR Compliant Mail

Thanks to our partially addressed telecoms mail solution, Whistl can connect its telecommunications clients with prospective customers while maintaining compliance with GDPR rules.

• Digital Communications

With the advent of ‘Quadplay’ companies offering complete landline, mobile, broadband and streaming packages, consumers increasingly expect seamless communications from telecoms providers across their preferred platforms. For this reason, Whistl has developed digital communication methods in conjunction with our traditional forms of printed telecoms mail, so that you can contact your customers online via email, text or social media.

From online document storage to PDF creation and delivery, our digital services give you complete flexibility when communicating with your customers, while capturing their interactions to inform your subsequent communication strategies. Furthermore, you can now deliver sensitive documents via secure portals with login credentials, an ideal solution for updating prices or payment methods.  

We can collect all your mail at a time that suits your campaign or communication needs and manage the full process through to delivery. Your items are in trusted hands as Whistl already manage and sort over 50% of the UK’s bulk business letter volume (before handing over to Royal Mail for final delivery).

TV Licence Telecoms Mail Case Study 

2018 TV Licensing was named the DMA Gold winner for its marketing campaign targeting typical licence evaders. Its telecommunications mail pieces were sent in non-branded manila envelopes and posed the simple question ‘Will you be in on XX date?’ as its strapline. By tweaking the date shown on each item to create enough urgency to get the householder's attention, TV Licensing convinced its target audience that a visit from enforcement was imminent.

The campaign was hugely successful, with a 230% uplift against the monthly branded enforcement letters. This result demonstrates the effectiveness of creative telecoms mail solutions, using unconventional packaging and messaging to improve engagement with target demographics.